3 surprising ways accessibility settings make your writing better

Photo of Rachel. You do not want to miss her call.
Photo of Rachel. You do not want to miss her call.
Photo by Cookie Studio on Shutterstock. Standard license.

Did you ever edit a document for hours only to catch a typo right after you sent it? I imagine this was what happened when I read Do Headline Analyzers Actually Work or Are They Another Cheap Marketing Tool?

Her article about headline analyzers is fantastic. In fact, it influenced how I wrote the headline for this story.

But, it also has a typo.


The story of how I escaped my self-limiting reality boxes

Young woman in blue sweatshirt running in the city
Young woman in blue sweatshirt running in the city
Photo by Halfpoint on Shutterstock. Standard License.
  • Best Mile!
  • Best 5k!
  • New VO2Max Detected!

My watch hit me with those surprise notifications after my last morning run. This is the story of how I achieved a breakthrough performance by transforming running from misery into joy.

Why do we love ugly, stifling boxes?

Bandler, Roberti, and Fitzpatrick (2013) talk about models we create of our reality as we learn things. The models, like a map, leave out information that our brains think is unnecessary and will distract us.

Then we build boxes around them just big enough to hold the models because when other people start screwing with them it confuses us and makes us…


Why entrepreneurs need to hire copywriters

Photo by fauxels on Pexels

Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter?

Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send” to “Get Answers.” I will explain why that works after a few more sentences.

Why you and your potential customers are speaking a different language.

Copywriting is writing as if you give a s*** — hereinafter “darn” — about your customers. That means translating to a language that they understand (Vitale, 2007).

For example, if you do not read Thai, the following does not mean anything…


This typo was not in the article when I submitted it. However, I did catch it using Text to Speech.

This is good. It teaches me that I need to update my writing system to re-check my stories immediately after they are published.


Image of a metal toy dog boxing a muppet.
Image of a metal toy dog boxing a muppet.
Photo by Frank Busch on Unsplash

A judge introduced me to BIFF Responses® a few years ago, and it turns out to be an excellent troll slayer. BIFF stands for Brief, Informative, Friendly, and Firm.

People mistakenly believe they will look weak if they do not return anger for anger. In fact, you look stronger when you keep your cool.

When many trolls encounter BIFF responses, they go away out of boredom. Most of the others respond intelligently to avoid looking foolish.

However, BIFF takes a fair amount of humility.

First, you must carefully read the offensive comment to find the question that needs answered. …


Find out how lucky you are that I am

Portrait of beautiful fashion girl model with bright makeup in retro style leaned on a vintage car.
Portrait of beautiful fashion girl model with bright makeup in retro style leaned on a vintage car.
Photo by By AS photostudio on Shutterstock. Standard License.

Last May, I got into a fight with a Twitter troll. Years before that, a dental hygienist persuaded me to floss my teeth. Oddly, those two stories together illustrate how I benefit you as an affiliate.

How do you feel when you see the words,

“As an Amazon Associate I earn from qualifying purchases?”

(Amazon, 2021)

Does it bother you? Does it sound like someone is peddling crap?

As you read the following stories, you will understand how I use affiliate programs for your benefit.

How to destroy a troll using the magic of “BIFF.”

First, let me tell you the story of my first fight with a troll on…


How one innocent question can “pre-suade” a jury

Photo of Hennepin County District Court Judge Peter Cahill
Photo of Hennepin County District Court Judge Peter Cahill
Hennepin County District Court Judge Peter Cahill. Screenshot from Livestream. Star Tribune. Fair use.

Did you know that asking one hypnotic question can alter your later decisions? Robert Cialdini describes this concept as a form of “pre-suasion.” (Cialdini, 2018, Affiliate)

In fact, lawyers study how questions affect jurors to gain an advantage at trial. Also, their legal organizations extensively test the best ways to pick juries.

Here I will share one of the secrets lawyers use to win before opening arguments. My hope is that it will make you a better juror when you are called to serve.

Expert pre-suasion with hypnotic questions.

Cialdini tells a story that will surprise you. In it, a group of researchers’ goal was…


Learn why your “submit” buttons could be costing you sales and how to fix it.

Women looking at a laptop.
Women looking at a laptop.
Photo by Mimi Thian on Unsplash

MECLABS Institute has found that changing the text of your “submit” button can increase response rates by up to 357%.

No. That is not a typo. Three hundred and fifty-seven percent! Of course, that is for one experiment so your results will vary, but think of the potential impact for so little effort.

Why does changing the text of the “submit” button make more potential customers want to buy from you?


What GameStop “madness” teaches us about Wall Street’s power

Potter Meets Malphoy: Harry Potter and the Sorcerer’s Stone. Fair use.

The movie, Trading Places, is about the wrong sort of people making money.

[Spoilers.] In the movie, the good guys cheated the cheaters to become rich in the end.


Discover the secret to improving your relationships, building a better world, and filling your wallet

Woman holding cash.
Woman holding cash.
Photo by Sharon McCutcheon on Unsplash

What would you be willing to give if you could learn a skill that would make you more money while making the world a better place? Five hours of your time? Four? One? How about 7 minutes?

As you read this article, you will discover a simple change you can make that will rejuvenate freedom, democracy, and innovation in our society and make you more money. But first, let’s start with a fun example.

“The customer is always right!”

  • “I like this couch. Does it go with these curtains?”
  • “Madam, that is not a couch. It is a canapé! Furthermore, those are drapes.”

Which one…

Preston Park, J.D.

Attorney. Author of Train Your Iguana — Think Past the Emotional Barriers to Success in Family Law. @pjparkjd; https://copywriteur.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store