Did you ever edit a document for hours only to catch a typo right after you sent it? I imagine this was what happened when I read Do Headline Analyzers Actually Work or Are They Another Cheap Marketing Tool?
Her article about headline analyzers is fantastic. In fact, it influenced how I wrote the headline for this story.
But, it also has a typo.
My watch hit me with those surprise notifications after my last morning run. This is the story of how I achieved a breakthrough performance by transforming running from misery into joy.
Bandler, Roberti, and Fitzpatrick (2013) talk about models we create of our reality as we learn things. The models, like a map, leave out information that our brains think is unnecessary and will distract us.
Then we build boxes around them just big enough to hold the models because when other people start screwing with them it confuses us and makes us…
Copywriting does not have to be tacky click-bait to sell. But why do you need to hire a copywriter?
Before you read on, here is a free tip that will make more people submit your contact form: Change the button text from “Submit” or “Send” to “Get Answers.” I will explain why that works after a few more sentences.
Copywriting is writing as if you give a s*** — hereinafter “darn” — about your customers. That means translating to a language that they understand (Vitale, 2007).
For example, if you do not read Thai, the following does not mean anything…
OkDid you ever edit a document for hours only to catch a typo right after you sent it? I imagine this was what happened when I read Do Headline Analyzers Actually Work or Are They Anothe…
Preston Park, J.D.
This typo was not in the article when I submitted it. However, I did catch it using Text to Speech.
This is good. It teaches me that I need to update my writing system to re-check my stories immediately after they are published.
A judge introduced me to BIFF Responses® a few years ago, and it turns out to be an excellent troll slayer. BIFF stands for Brief, Informative, Friendly, and Firm.
People mistakenly believe they will look weak if they do not return anger for anger. In fact, you look stronger when you keep your cool.
When many trolls encounter BIFF responses, they go away out of boredom. Most of the others respond intelligently to avoid looking foolish.
However, BIFF takes a fair amount of humility.
First, you must carefully read the offensive comment to find the question that needs answered. …
Last May, I got into a fight with a Twitter troll. Years before that, a dental hygienist persuaded me to floss my teeth. Oddly, those two stories together illustrate how I benefit you as an affiliate.
How do you feel when you see the words,
“As an Amazon Associate I earn from qualifying purchases?”
Does it bother you? Does it sound like someone is peddling crap?
As you read the following stories, you will understand how I use affiliate programs for your benefit.
First, let me tell you the story of my first fight with a troll on…
Did you know that asking one hypnotic question can alter your later decisions? Robert Cialdini describes this concept as a form of “pre-suasion.” (Cialdini, 2018, Affiliate)
In fact, lawyers study how questions affect jurors to gain an advantage at trial. Also, their legal organizations extensively test the best ways to pick juries.
Here I will share one of the secrets lawyers use to win before opening arguments. My hope is that it will make you a better juror when you are called to serve.
Cialdini tells a story that will surprise you. In it, a group of researchers’ goal was…
No. That is not a typo. Three hundred and fifty-seven percent! Of course, that is for one experiment so your results will vary, but think of the potential impact for so little effort.
The movie, Trading Places, is about the wrong sort of people making money.
[Spoilers.] In the movie, the good guys cheated the cheaters to become rich in the end.
What would you be willing to give if you could learn a skill that would make you more money while making the world a better place? Five hours of your time? Four? One? How about 7 minutes?
As you read this article, you will discover a simple change you can make that will rejuvenate freedom, democracy, and innovation in our society and make you more money. But first, let’s start with a fun example.