MECLABS Institute has found that changing the text of your “submit” button can increase response rates by up to 357%.

No. That is not a typo. Three hundred and fifty-seven percent! Of course, that is for one experiment so your results will vary, but think of the potential impact for so little effort.

Why does changing the text of the “submit” button make more potential customers want to buy from you?

The movie, Trading Places, is about the wrong sort of people making money.

[Spoilers.] In the movie, the good guys cheated the cheaters to become rich in the end.

What would you be willing to give if you could learn a skill that would make you more money while making the world a better place? Five hours of your time? Four? One? How about 7 minutes?

As you read this article, you will discover a simple change you can make that will rejuvenate freedom, democracy, and innovation in our society and make you more money. But first, let’s start with a fun example.

“The customer is always right!”

• “I like this couch. Does it go with these curtains?”
• “Madam, that is not a couch. It is a canapé! Furthermore, those are drapes.”

Which one…

A mob corners you. Hooligans raise their fists at you, screaming and calling you horrible names. Your subconscious starts acting like a maniac in your head, smashing every button it can find as it tries to get you out of this terrifying situation.

What do you do?

A mob’s motive for engaging you is often to provoke you into making a fool of yourself for attention and clicks. As a family law attorney and a concealed carry license holder, I have had training and experience on how to de-escalate high-conflict situations.

Lately, I’ve seen hoards of videos of unhinged mobs…

The first time I did Couch to 5K I used a treadmill and an app on my phone. It was essentially a timer app with pre-programmed torture and rest intervals that would get worse and worse until you could finally run 5 kilometers without stopping.

Well, it worked, and eventually I could easily run 5K in about 25 minutes.

That was eight years ago. Unfortunately, over the last couple of years, I let my weight climb and my fitness fall. In July, I finally decided to do something about it. …

Losing weight is a struggle for many people, including myself. Exercise is tedious, you can’t eat what you want, and you feel like you are starving — all the while barely losing weight at all or even gaining. It’s frustrating and miserable because you spend weeks fighting with yourself if you don’t give up sooner.

What if you didn’t have to fight yourself? What if instead of saddling you with cravings and self-doubt your subconscious carried you past the struggles and fears that come with dieting and exercise? Imagine all the power your mind exerts on you to give up…

If a man says, “I’m not good enough for you,” does it mean he wasn’t interested in you?

Maybe. My fiancé used that line on me once. That is never the issue. It’s the story someone makes up in his head to justify his decision and make it sound like he is some sort of good guy for dumping you.

In my case, I didn’t let her get away with it. I dug down with her to get to the truth, we resolved it, and are happy. I wasn’t looking to solve the problem. …

Curb appeal

Real estate agents understand the importance of “curb appeal.” I have noticed that a lot of writers do not for some reason.

Many people are scrolling past your links. Give them a reason to stop and look by adding featured images.

Imagine that you spend months renovating a home. You install a beautiful new kitchen with brand new appliances, upgrade all of your bathrooms, install flooring, and immaculately decorate it. Then you shove a for sale sign on your overgrown lawn among your dilapidated fence, dirty windows, and tattered siding.

You will spend the next eighteen months watching people speed…